Vol. 2012, 2012July 01, 2012 EDT
Loyalty Rewards and Gift Card Programs: Basic Actuarial Estimation Techniques
Loyalty Rewards and Gift Card Programs: Basic Actuarial Estimation Techniques
Tim A Gault, Len Llaguno, Martin Ménard,
Loyalty RewardsGift CardsRedemption RateBreakageLiability EstimationCost EstimationAccrued CostsDeferred Revenue
Gault, Tim A, Len Llaguno, and Martin Ménard. 2012. “Loyalty Rewards and Gift Card Programs: Basic Actuarial Estimation Techniques.” CAS Forum 2012 (July).
